In the spotlight: Five tips for submitting your work to glass publications
If you’re serious about growing your business as a glass artist, you have to extend your name and reputation beyond a small circle of potential buyers. With the web and social media, you can find a million ways to share your work (more on that in a future post), but nothing beats the feeling of seeing your work highlight in a glossy magazine.
So how do you do it? The five tips will get you started:
- Read the magazines you’re interested in. There’s no better way to get to know the tone and style of the magazine than spending time with it. Read through several issues. Pay attention to how it’s put together, what kind of advertisers it has and what the content focuses on.
It may seem like I’m stating the obvious, but The Flow is different than Urban Glass Art Quarterly is different than Glass Art Magazine.
- Look at the kinds of work featured. No, really look. Is it more eye candy or focused on technique? Does the editor seem interested in artists pushing the envelope or those who are doing beautiful, but more traditional work? Because you’re spending time getting to know the publications, you can start to see the themes and get into the editor’s head a bit.
- Find the magazine’s submission requirements and take them seriously. If the magazine accepts submissions, it should make that clear. The Flow has its submission guidelines front and center, very easy to find from the home page.
Do not ignore the submission guidelines — specific image sizes, styles, deadlines for sending work and the topic focus are intentional and help the editor to be able to say “yes” to including your work. Make it easy! The editor will appreciate your ability to read and follow directions (you would be surprised how rarely that happens).
- Bring your A game (good photos!). Remember that little talk we had about taking good photos [link to previous post], it’s time to put that plan into action. And again, you’ve been reading this magazine, studying its style and tone, figuring out what kind of work it features, so you’ll know the kind of images you need to have.
- Submit and follow-up. Annnnnnd… press send. If you don’t hear back in a few days, follow-up to make sure everything went through as intended. Offer to send more info, be available to answer Qs, etc.
Has your work been featured in a magazine? Share your tips!